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Aye & I

About Us

Welcome to Aye & I Apothecary

At Aye & I Apothecary, we believe in the transformative power of nature for the whole family. Our herbal skincare brand balances the best of both nature and science. We are a California-based, women-owned brand dedicated to harnessing the finest natural ingredients to create products that nurture, heal, and rejuvenate your entire being.

Our Mission

Our mission is to create luxurious, 100% natural, ethically sourced herbal skincare products that promote health, wellness, and beauty. We strive to educate and inspire our customers to adopt a holistic approach to wellness for the entire family, embracing self-care rituals that enhance both inner and outer beauty.

Why Choose Us

We offer natural skincare and wellness solutions. Each product is meticulously crafted in small batches with the highest quality natural ingredients, sourced from sustainable and ethical suppliers. Our formulations are free from harmful chemicals, ensuring that what you put on your skin is pure and beneficial.

Our Values

our story

Our Story

Founded in 2020, Aye & I Apothecary was born from a profound journey of love, loss, and healing. After the birth of her daughter, Ila Queen, and the loss of her beloved sister, AyeSha, Danielle’s faith led her on a journey to deepen her knowledge of ancestral herbal healing which led to an overwhelming desire to create products and a wellness community that would benefit not only her daughter but also others seeking natural wellness solutions, both while honoring the spirit of her sister.

Our goal is to blend the wisdom of traditional herbal practices with the latest scientific advancements. This fusion has allowed us to develop products that are not only effective but also safe for you and your loved ones.

The Aye & I Apothecary brand is our way of combining motherhood’s nurturing essence with nature’s healing power.

We love hearing from our customers!

Whether you have a question, feedback, or just want to say hello, feel free to reach out.