Aye & I

Newsletter

Experience Our Story in Every Jar

Welcome to Aye & I Apothecary

At Aye & I Apothecary, we believe in the transformative power of nature for the whole family. Our herbal skincare brand balances the best of both nature and science. We are a California-based, women-owned brand dedicated to harnessing the finest natural ingredients to create products that nurture, restore, and rejuvenate your entire being.

Hello, I'm Danielle.

I’m a mother, a sister, an herbalist, and the founder of Aye & I Apothecary. This brand grew out of the most important moments of my life — and my deep belief that nature holds the answers when we know how to listen.

Everything I create is developed for your whole family, the way I create it for mine: small-batch, thoughtfully formulated, and made with ingredients I’d use on my daughter Ila’s skin without a second thought.

our story

Our Story

Founded in 2020, Aye & I Apothecary was born from a profound journey of love, loss, and healing. After the birth of her daughter, Ila Queen, and the loss of her beloved sister, AyeSha, Danielle’s faith led her on a journey to deepen her knowledge of ancestral herbal healing which led to an overwhelming desire to create products and a wellness community that would benefit not only her daughter but also others seeking natural wellness solutions, both while honoring the spirit of her sister.

Our goal is to blend the wisdom of traditional herbal practices with the latest scientific advancements. This fusion has allowed us to develop products that are not only effective but also safe for you and your loved ones.

“The Aye & I Apothecary brand is our way of combining motherhood’s nurturing essence with nature’s healing power.”

The Heart of The Brand

Why Choose Us

We offer natural skincare and wellness solutions. Each product is meticulously crafted in small batches with the highest quality natural ingredients, sourced from sustainable and ethical suppliers. Our formulations are free from harsh synthetics, ensuring that what you put on your skin is pure and beneficial.

Our Mission

Our mission is to create luxurious, 100% natural, ethically sourced herbal skincare products that promote health, wellness, and beauty. We strive to educate and inspire our customers to adopt a holistic approach to wellness for the entire family, embracing self-care rituals that enhance both inner and outer beauty.

Our Values: What Makes Us Different

There are a lot of “natural” skincare brands out there. Here’s what sets Aye & I apart.

Small-Batch Expert  Craftsmanship

Every product is handcrafted in small batches to ensure maximum freshness and quality. You’re never getting a warehouse product — you’re getting something made with intention.

Ingredients You Can Actually Read

Every ingredient is named and fully disclosed — no vague “fragrance” catch-alls. And we go further: we educate you on what each one does and why it’s in the formula.

Ancestral Wisdom Meets Modern Safety

Aye & I Apothecary’s formulations are rooted in traditional herbal practices while meeting contemporary safety standards. The result: time-tested ingredients you can trust.

Family-Tested, Mother-Approved

Every product is developed with the same standard I hold for my own daughter’s skin. If I wouldn’t use it on Ila, it doesn’t leave my kitchen. That’s the honest truth.

Ethically Sourced, Sustainably Minded

We source ingredients from sustainable, ethical suppliers and use eco-friendly packaging — because wellness for your family shouldn’t come at the cost of the planet.

A Community, Not Just a Brand

When you buy from Aye & I Apothecary, you join a growing family of people who share your values around natural wellness, holistic living, and thoughtful self-care for everyone and every BODY.

Rooted in Nature.
Made for Your Family.

Shop Our Products

The Aye & I Apothecary Father’s Day Bundle -$70

two butters. one thoughtful gift.

He may never ask for self-care, but he deserves it.

Our Father’s Day Bundle pairs Muscle Butter with Sissy’s Sensitive Body Butter for a gift that’s both practical and thoughtful.

✨ Muscle Butter helps ease the feeling of tired, overworked muscles and joints.
✨ Sissy’s Sensitive delivers rich, fragrance-free hydration for delicate and reactive skin.

The perfect Father’s Day gift, available online for $70 through June 21. Order by June 16 to guarantee it arrives in time. 

Herbalist-made. 100% natural. Rooted in intention.

Order Today